Copywriter & Brand Manager

Johanna Callin

TODO: one-line tagline that captures Johanna's brand-and-copy voice.

TODO: short paragraph introducing Johanna — what she does and the kinds of brands she works with.

TODO: second paragraph on focus areas (brand strategy, tone of voice, campaigns, content).

Stockholm, Sweden

Selected Work

TODO Client · 2025
TODO Campaign Name
Brand & Copy Lead
Challenge
TODO: the problem the brand faced in one or two sentences.
Approach
TODO: the strategy and creative idea you led.
Result
TODO: the measurable outcome (e.g. +30% engagement).
- Brand strategy
- Campaign
- Copywriting
TODO Client · 2024
TODO Rebrand
Brand Manager
Challenge
TODO: why a rebrand was needed.
Approach
TODO: how you developed the new voice and identity.
Result
TODO: the impact on perception or growth.
- Rebrand
- Tone of voice
TODO Client · 2023
TODO Product Launch
Copywriter
Challenge
TODO: the launch goal and constraints.
Approach
TODO: the messaging and channels you owned.
Result
TODO: launch results.
- Launch
- Content design

Experience

TODO Company
TODO – Present
Brand Manager

Skills

Disciplines: Copywriting
Brand strategy
Content design
Spoken languages: Swedish (native)
English (full professional proficiency)