Brand Manager & Strategist
I help brands say who they are, and become it.
I'm a copywriter moving into brand management. I've spent my career finding a brand's words; now I want to own the strategy those words serve.
Years of writing for agencies like TBWA\Stockholm taught me that good copy is never just copy. It's positioning you can read. These days I care less about the single perfect line than about the whole picture: who a brand is, who it's for, and how it sounds everywhere it shows up.
I'm building a brand-management practice on that base: the same ear for voice, with real ownership of positioning and strategy.
Based in Stockholm, Sweden
Selected Work
TODO Repositioning
2025+TODO% brand awareness
TODO: the measurable business outcome.
- Challenge
- TODO: the strategic problem, e.g. the brand blended into its category and lacked a clear position.
- Strategy
- TODO: the strategy you led: audience and competitor analysis, the positioning you defined, and the brand platform that followed.
TODO Rebrand & Go-to-Market
2024TODO× pipeline
TODO: the impact on perception, growth, or pipeline.
- Challenge
- TODO: why the brand needed to evolve and what was at stake.
- Strategy
- TODO: how you developed the new identity, voice, and launch strategy across channels.
TODO Campaign
2023+TODO% engagement
TODO: campaign results in numbers.
- Challenge
- TODO: the campaign objective and constraints.
- Strategy
- TODO: the strategic idea, messaging platform, and channels you owned.
Experience
- KAN agencyCopywriterJan 2022 – Present
- Seventy AgencyCopywriterNov 2020 – Jan 2022
- TBWA\StockholmCopywriterApr 2018 – Feb 2020
- Film de LibertéCreative InternDec 2017
- Volt ReklambyråCreative InternMay 2017 – Jun 2017
Capabilities
- Strategy
- Brand management
- Craft
- Spoken languages